Did You See That Commercial?

Posted by – Steve Cohen, Director of Community Development

It was awesome!   Did you see it?

After watching the new Dodge Dart commercial during the Major League Baseball All-Star Game last night,  I couldn’t help but puff out my chest and say out loud …“That’s my hometown company!”  Chrysler Group, LLC is really on a roll.

We are so proud of Chrysler.  It’s interesting that some folks wonder why the City of Auburn Hills has such a love affair with them.   I guess they just don’t understand.   We almost lost Chrysler a few years ago and it was scary.  It’s still fresh in our minds.

Do you remember the talk in 2008?  For months and months, we heard in the news … “Break’em up … Sell off Jeep … Merge them with GM … They’re dead.”   Some really didn’t know (and still don’t know) what Chrysler and the auto industry mean to Michigan and the United States.  Chrysler is such a huge part of the identity and culture of Auburn Hills.  You couldn’t let them die, you might as well have written us off as well.

So, I would recommend watching this terrific commercial by clicking here.   Maybe, your reaction will be the same as my son’s … “Daddy, let’s get that car!”  

A great product at the right price.  Way to go Chrysler!  You hit a home run.