Target Store to Get New "PFresh" Look

Posted by – Steve Cohen, Director of Community Development

Great news!  Big changes are coming to the Auburn Hills’ Target Store at 650 Brown Road in the Auburn Mile Shopping Center.

Just after Christmas, look for a $1 million, 13-week long renovation project to begin inside the building.  Contractors tell us that the new “PFresh” (Produce Fresh) store design is expected to be completed by early April 2013.   The store will remain open during the transformation, as most of the construction will occur at night.

Target’s new “PFresh” retail strategy is the result of detailed consumer preference studies which indicated shoppers wanted them to carry just enough food products to cover their weekly shopping basics.

So, the store will soon include an array of perishable and frozen foods, meat, and dairy products.  It will include select, barcoded fruits and vegetables, and pre-bagged items like bananas to eliminate the need for scales and weight-based pricing.

The store will not have an in-house bakery or deli, but will carry a small number of baked goods and pre-packed deli items.  As a reference point, the new produce area will be located in the existing electronics section.

Beyond the new grocery aisles, the updated store will feature additional improvements to the beauty, home, shoe, and baby departments.  It’s great to see this excellent retailer continue to evolve and improve to meet its customers needs.